The short answer
Counting cash alone, building looks cheapest, because engineering time is not a bill. Once staff time is valued, buying costs least under the default inputs, and building only overtakes the manual process after about fifteen months. The order changes with the build estimate, the value of an hour and today's manual hours — check the sensitivity table before trusting either answer.
Who this is for Operators and founders replacing manual work — invoicing, reporting, onboarding, a customer portal — and weighing engineering time against fees.
- Is an engineer free for roughly 20+ hours a week for the next quarter?
- Is this capability part of what makes your product or service different?
- Have you found a tool that covers most of your written requirements?
- Can the data involved be held by a third party under your obligations?
- Is the process written down well enough for someone outside to run it?
Current approach
Keep doing it by hand
Original WeCaseStudy template
The team keeps doing the work manually.
- Setup effort
- 0 h
- Ongoing effort
- 10 h / week
- Cash over the horizon
- $0
- Reversibility
- This is the current process.
Main uncertainty: How manual hours grow as volume grows (held flat here).
Alternative
Build it in-house
Original WeCaseStudy template
An engineer builds a first usable version, then the team maintains and hosts it.
- Setup effort
- 254 h
- Ongoing effort
- 4.68 h / week
- Cash over the horizon
- $2,200
- Reversibility
- You can stop maintaining it and buy later, but the build hours are spent.
Main uncertainty: The build estimate — the high value is the one to plan cash and calendar around.
Alternative
Buy a tool
Original WeCaseStudy template
Choose a vendor against the requirements list, integrate it, and pay a subscription.
- Setup effort
- 64 h
- Ongoing effort
- 1 h / week
- Cash over the horizon
- $10,600
- Reversibility
- Cancel and export, but plan the data export before signing.
Main uncertainty: How much of the process the tool really covers until you use it with real data.
Alternative
Outsource it
Original WeCaseStudy template
Document the process, hand it to a partner, and manage the partner.
- Setup effort
- 44 h
- Ongoing effort
- 2 h / week
- Cash over the horizon
- $38,000
- Reversibility
- Bringing the work back requires relearning it; keep the documentation current.
Main uncertainty: Partner quality and responsiveness until the first months of operation.
Smaller reversible pilot
Pilot: a 90-day tool trial on one workflow
Original WeCaseStudy template
Keep the manual process running while trialling the most promising tool on one workflow for about three months.
- Setup effort
- 22 h
- Ongoing effort
- 10 h / week
- Cash over the horizon
- $1,200
- Reversibility
- Cancel at the end of the trial.
Main uncertainty: Whether three months is long enough to see the edge cases.
The comparison at default inputs
Person-hours are everyone's effort added up, not calendar time. Valued staff time is hours × the value of an hour: an economic cost, not a bill.
All paths, base scenario | Path | Setup effort | Ongoing effort per week | Setup cash | Ongoing cash per month | Cash over the horizon | Incl. valued staff time | Weeks to go live |
| Keep doing it by hand | 0 h | 10 h | $0 | $0 | $0 | $78,750 | now |
| Build it in-house | 254 h | 4.68 h | $0 | $100 | $2,200 | $62,910 | 12 |
| Buy a tool | 64 h | 1 h | $1,000 | $400 | $10,600 | $27,325 | 6 |
| Outsource it | 44 h | 2 h | $2,000 | $1,500 | $38,000 | $59,450 | 4 |
| Pilot: a 90-day tool trial on one workflow | 22 h | 10 h | $0 | $0 | $1,200 | $82,350 | 14 |
Horizon: 24 months. Change the assumptions, compare any path with your current approach, combine steps and export a plan with the interactive tool (JavaScript).
Steps in each path
Keep doing it by hand (1)
Current manual work
Operations · every week from week 1 · 10 h / week
Gains: No setup cost; Full flexibility to change the process; The team keeps learning how the work really runs
Sacrifices: Hours every week, indefinitely; Errors and delays grow with volume
Must be true: Volume stays roughly where it is
Build it in-house (7)
Write the requirements list and success criteria
Operations · weeks 1–1 · 8 h
Build a first usable version
Engineering · weeks 2–11 · 240 h
Switch over and retire the manual process
Operations · weeks 12–12 · 6 h
Current manual work
Operations · every week from week 1 · 10 h / week
Hosting and services
Engineering · every week from week 12 · $100 / month
Maintenance and fixes
Engineering · every week from week 13 · 3.68 h / week
Check the output each week
Operations · every week from week 13 · 1 h / week
Gains: Fits your process exactly; No vendor dependency; Can become part of the product
Sacrifices: Engineering time not spent elsewhere; Ongoing maintenance; Longest time to go live
Must be true: The build estimate is within the range entered; Someone owns maintenance after launch
Buy a tool (8)
Write the requirements list and success criteria
Operations · weeks 1–1 · 8 h
Evaluate two or three vendors against the requirements
Operations · weeks 2–2 · 12 h
Vendor onboarding fee
Vendor or partner (cash only) · weeks 3–3 · $1,000
Vendor subscription
Vendor or partner (cash only) · every week from week 3 · $400 / month
Integrate the tool with your data
Engineering · weeks 3–5 · 40 h
Switch over and retire the manual process
Operations · weeks 6–6 · 4 h
Current manual work
Operations · every week from week 1 · 10 h / week
Administer the tool
Operations · every week from week 7 · 1 h / week
Gains: Fastest to go live; Maintenance is the vendor's job; Small engineering effort
Sacrifices: Subscription for as long as you use it; Process bends to the tool; Vendor and price risk
Must be true: You can export your data in a usable format; The price holds for the horizon
Outsource it (8)
Write the requirements list and success criteria
Operations · weeks 1–1 · 8 h
Document the process for the partner
Operations · weeks 2–2 · 10 h
Select a partner and agree the contract
Operations · weeks 2–2 · 10 h
Setup and handover fee
Vendor or partner (cash only) · weeks 3–3 · $2,000
Hand over and supervise the first cycles
Operations · weeks 3–4 · 16 h
Outsourcing fee
Vendor or partner (cash only) · every week from week 3 · $1,500 / month
Current manual work
Operations · every week from week 1 · 10 h / week
Manage the partner and check quality
Operations · every week from week 5 · 2 h / week
Gains: Almost no engineering time; Capacity that scales with the contract; Team freed from the work
Sacrifices: Highest monthly fee; Knowledge moves outside the team; Partner management effort
Must be true: Quality can be checked from outside; The contract allows exit with handover
Pilot: a 90-day tool trial on one workflow (7)
Write the requirements list and success criteria
Operations · weeks 1–1 · 4 h
Pick the most promising vendor
Operations · weeks 1–1 · 6 h
Trial subscription
Vendor or partner (cash only) · every week from week 2 · $400 / month
Connect one workflow
Engineering · weeks 2–3 · 10 h
Current manual work
Operations · every week from week 1 · 10 h / week
Weekly review of exceptions
Operations · every week from week 4 · 1 h / week
Decide: buy, build or keep manual
Operations · weeks 14–14 · 2 h
Gains: Real evidence of fit; No long commitment; Manual process stays as a fallback
Sacrifices: Running two processes for a while; Trial fees
Must be true: The vendor allows a short, cancellable trial
About this decision
Pick one concrete capability before comparing — for example "send invoices automatically from our order data". Then enter what it costs today: the manual hours your team spends on it each week.
Each path shows cash (setup and monthly) separately from valued staff time (hours × the value of an hour). Valued time is an economic cost, not a bill; switch it on and off in the Budget view to see both pictures. The crossover is the first month in which one path's cumulative cost passes another's under your inputs. No discounting is applied.
The timeline is template-based: go-live weeks are fixed in each path and do not stretch automatically if you raise the build estimate. Adjust start weeks in a custom path if your estimate changes the schedule.
What is not modelled: differences in quality, fit, vendor risk, security reviews and the cost of switching away later. They are listed beside each path as trade-offs and must-be-trues.
When each path makes sense
- Keep it manual while volume is low, the process is still changing, or nobody has defined what "done" looks like.
- Build when the capability is close to what makes you different, an engineer has the time, and you will maintain it.
- Buy when a tool covers most of the requirements, your data can be held by a vendor, and speed matters.
- Outsource when the work is well defined and can be documented, and you can manage a partner.
- The 90-day trial when a vendor looks promising but its fit is unproven.
When none of them fits
If the process itself is unclear or changes every month, automate nothing yet: standardise it by hand first. If the capability touches regulated data, a security and legal review comes before any of these paths.
Company evidence
Specific, dated practices — not whole-company models. Paths marked as an adaptation are WeCaseStudy's adaptation for your context, not a claim that the company used this exact workflow.